On June 20, 2012, the Reading Rainbow App was released for the iPad and, within 36 hours, became the #1 most-downloaded educational app in the iTunes App Store. Developed by LeVar Burton and his company, RRKIDZ, the app allows children to read unlimited books, explore video field trips starring Burton, and earn rewards for reading.
The Reading Rainbow App is free for download on the iPad and includes the ability to fully explore the App, the islands, videos and to select one book to read. The subscription is now available for a limited-time introductory price of $9.99 a month or $29.99 for six months at the App Store.
Reading Rainbow App Encourage your child to be a Reading Rainbow adventurer with this on-the-go library available on the iPad and Kindle Fire of more than 300 quality books and video field trips. Unlimited reading curated personally by LeVar Burton.
Reading Rainbow is back, but now it’s an app ! Through the app, kids get access to hundreds of books and cool video field trips, just like the show. You don’t have to take my word for it.
By enabling a high level of activity at almost every step of the way, Reading Rainbow’s app educates and entertains your child for hours on end. For parents, there’s a control panel in the app that allows you to track your child’s progress, and how they spend their time with the app.
The Reading Rainbow app offers 150 books and 16 video “field trips” designed for kids three to nine years of age. Parents can pay $9.99 a month or $29.99 for a six-month subscription to receive unlimited access to frequently updated content. Like the television show, Burton and the creators wanted to make reading the primary focus of the app.
November 2018 Research and Development begins on a new Reading Rainbow program thanks to a $200,000 grant from The John R. Oishei Foundation.
Encourage your child to be a Reading Rainbow adventurer with this on-the-go library available on the iPad and Kindle Fire of more than 300 quality books and video field trips. Unlimited reading curated personally by LeVar Burton.
Offering quality books, dozens of exciting video field trips, and with a collection that grows every week, the App, like its Television Show predecessor, brings alive the love of reading for your child.
Why is Reading Rainbow so popular?
The series was formulated because of the “summer loss phenomena,” whereby a child loses some of his or her reading abilities because they tend not to read during the summer.
Reading Rainbow timeline: Launched in 1983, it was the most-watched PBS program in the classroom featuring a library of over 150 programs. In the 2004 PBS Study of Video and Television Use Among K-12 Teachers, Reading Rainbow was the number one most-watched PBS program in classrooms nationwide. As of 2005:
During its 26-year run, Reading Rainbow garnered more than 250 awards, including the prestigious George Foster Peabody Award, Telly Awards, Parent’s and Teacher’s Choice Awards, and a total of 26 Emmy Awards, including ten for outstanding series.
As of 2005: Reading Rainbow was carried on 95% of the Public Television Stations, serving 85% of the DMA. Based on carriage reports, an average of 670,000 individuals per week watched Reading Rainbow.
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